The main objective of the simulation is to give an idea of economic coherences. Basic concepts like supply and demand, learning curve effects in the range of production and negotiations will be clarified to the pupils.

Based on these negotiations they have to calculate quantities and prices of goods und react on fluctuations in demand. Thereby an understanding for different types of competitions - e.g. how to benefit from price and quality adjustments - is established.

Moreover the effects of outsourcing are put across. So advantages and disadvantages of different wages, duties and currencies become clear.

Likewise the simulation has an ethical component. The factory owners have to make sure that the workers are well paid, otherwise strikes and evanescent motivation will occur. Beyond different living conditions between Europe and low-wage countries are simulated. Because of missing prohibitions respectively restrictions at the beginning of the game, the pupils can engage in illegal work or anti-competitive agreements to keep the prices on a high level.

The teacher – the end customer – is able to channel the simulation in predefined directions. There are multiple designs to be chosen – diversity in business cycles, import quotas and subsidies are examples.

Hence it is possible to conduct the business simulation many times with the same class without neglecting learning processes, because there is new knowledge created each time.